Executive Positioning
It is common practice for people in the medical field to leverage social media when building a brand for themselves or for the professional medical setting in which they reside. As a healthcare professional, you must have tried all types of social media platforms and SEO (Search Engine Optimization) tricks to build your online presence.
Nonetheless, there is a strong possibility that you might not be getting the kind of traction you genuinely need to take your career to the next level. While you may think that you have exhausted all of your options, there is still one platform many people are not taking full advantage of at this time. That digital stage belongs to LinkedIn.
There is much more to LinkedIn than meets the eye. There is the common notion that LinkedIn is simply an online professional networking platform where you post your resume or career profile and hope to be seen by potential employers. This belief can not be any further from the truth. LinkedIn is not your regular online job board; it is a full-scale social media site with all the working capabilities seen on Facebook or Twitter.
Nowadays, you can leverage the working wonders of LinkedIn to grow a robust network of like-minded career professionals, share relevant content, and connect with communities on common interests. As a physician, healthcare, or mental healthcare worker, you can take full advantage of Linkedin to build a public repertoire, far more than the capabilities of the usual conventional social networking platform.
To reach the high end of the career ladder and attract the right people, you must learn to optimize your LinkedIn profile to fit the modern healthcare system's requirements.
If you are looking to position yourself or a healthcare brand on top and gain the kind of traction that will eventually scale your business for growth, here are 5 LinkedIn optimization tips to get you started.
Right from the start, be sure to fill out your profile completely. You will notice many uncompleted profiles on LinkedIn these days. One reason for this lack of completion is that people assume that they are fully prepared by just filling out their educational background and a few work experience lines. Sadly, this view is a huge mistake and can hinder your true potential.
If you want to build an influential presence on LinkedIn, be sure your profile stands out from the millions of others looking for employment.
When people read your bio, they should automatically know your level of experience and expertise in your field right from the start.
Secondly, your profile should not look like a traditional CV (curriculum vitae) or resume. There is a chance that potential employers will quickly get bored after reading it. Try to make your bio as detailed as possible, highlighting various vital points that bring out your full personality front and center.
Lastly, use a powerful high-definition profile picture. The background must be well-lit and should be similar to a passport photo (should only show your face and top collar). Give a soft smile to accentuate a confident look to add to your appearance.
To make the most of SEO, use relevant keywords associated with your healthcare brand. Just like you would on a regular blog, try to optimize keyword usage in your profile write-up to emphasize the types of service you offer. This process will make you visible to the right connections in your domain of expertise.
Make these keywords as concise as possible. What this means is that you need to keep it narrowly-focused on your particular niche. Say you are a child psychiatrist; try to optimize as many keywords that reference child psychiatry instead of general psychiatry.
Go on Google and look for the most searched keywords or phrases related to your field and apply them to your profile.
Joining a popular healthcare group is an excellent way to position yourself and connect with professionals in your specific domain. You can expand your network rapidly when you join groups or communities in the same field. This outreach will help you establish a robust online presence and an authority to contribute your piece to the community.
Use the following approaches when looking for groups to join on LinkedIn:
Most importantly, do not join a community and act passively within the group. It would be best if you were as engaged as possible. Contribute to discussions and offer solutions to questions asked within the group. As you become a valuable member of each organization, your rankings will start to rise, further increasing your visibility and strengthening your credibility as a true professional. Studies show that Linkedin is the most trusted social network in America, and a fear of insecurity should not define your engagement with others.
Advertising is also a great way to get seen on LinkedIn. Many healthcare professionals and businesses use ads to reach a broader audience in various locations. Ads are also useful for tracking leads and a host of KPIs (key performance indicators). If you are trying to launch an aggressive keyword campaign to reach a specific audience within the LinkedIn community, ads are a sure-fire way to go. You can acquire a custom audience that is in search of your particular services.
Use the LinkedIn persona feature to enhance your profile and filter your outreach. This way, you can reach out and connect with the right clients and partners who require your type of business.
Most people forget to publish posts on a regular schedule. The idea that LinkedIn is just a professional site can limit the way people engage with it daily. As was discussed earlier, LinkedIn is a conventional social media platform like Facebook and Instagram.
Post relevant content like you would on any other social media platform. Take this exercise with the same seriousness as someone trying to post a selfie and trying to come up with the right caption.
This process doesn't mean you should bring trivial issues onto the platform. Maintain your conversations around your domain of expertise and try to be as consistent as possible. People tend to gravitate towards your profile when they see you bring meaningful contributions to the table.
If you are a healthcare professional or business looking for a quality bio that advertises yourself as a commendable leader in your field, sign up for Bell + Ivy's Personal Brand Bio service today. Do not underestimate the opportunities that a professional LinkedIn profile can offer you. Studies show that for every minute, at least three people are hired by employers using LinkedIn.
You can get all the benefits from this premium service by looking into the Personal brand Bio Package at this time.
